As Kevin Kelly says: “Don’t aim to be the best, be the only”.

Nintendo is the best at this. While Xbox & Playstation were killing themselves to make the most cutting edge high graphics systems. Nintendo came out with a goofy,low-fi Wii.

• Half the price


• Simple games that even your mom could play (wii tennis, bowling)


• Simple graphics (cartoon characters

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So when anyone frames Nintendo to be “the next X” or “will one day be like Y” it completely misses the point. Connecting to the company’s core values, Nintendo is flexible in its approach and sincere in its intentions, but it will never compromise on being its unique self. And if the company’s central mission is to put smiles on the faces of... See more

Nintendo Switch itself is a powerful marketing tool. The home screen has a shop window built in and, she says, that is one of its most valuable players when it comes to marketing.

“Of course, Nintendo has a multichannel approach with everything, from TV to re-targeted social and everything in between, but the Switch really ensures that all... See more

Creating and selling a brand new device (or two) every 4-7 years is tiring work, and nailing it every time historically doesn’t happen. And because Nintendo is always innovating in a truly distinct way, the upcoming customer response is somewhat unpredictable.

Nintendo Music, on the one hand, is another Nintendo standalone digital product emerging out of the corpses from previous apps including the 2016 social game Miitomo and quirky products like the Power Globe. On the other hand, I fucking love it — and there are four specific reasons why:

1. It creates further reliance on the integrated Nintendo

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