Nintendo has moved beyond specs

Media companies will increasingly have to choose what to own and what to co-pilot. Not every new venture needs to exist as an O&O product, nor does it have to exist within a centralized environment. Licensing out characters to various retailers, or allowing small merchants to use beloved characters in their own designs sought out by different c... See more

As Kevin Kelly says: “Don’t aim to be the best, be the only”.

Nintendo is the best at this. While Xbox & Playstation were killing themselves to make the most cutting edge high graphics systems. Nintendo came out with a goofy,low-fi Wii.

• Half the price


• Simple games that even your mom could play (wii tennis, bowling)


• Simple graphics (cartoon charac

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So when anyone frames Nintendo to be “the next X” or “will one day be like Y” it completely misses the point. Connecting to the company’s core values, Nintendo is flexible in its approach and sincere in its intentions, but it will never compromise on being its unique self. And if the company’s central mission is to put smiles on the faces of everyo... See more

Creating and selling a brand new device (or two) every 4-7 years is tiring work, and nailing it every time historically doesn’t happen. And because Nintendo is always innovating in a truly distinct way, the upcoming customer response is somewhat unpredictable.

Nintendo Switch itself is a powerful marketing tool. The home screen has a shop window built in and, she says, that is one of its most valuable players when it comes to marketing.

“Of course, Nintendo has a multichannel approach with everything, from TV to re-targeted social and everything in between, but the Switch really ensures that all consumer... See more