Nike debuts new store concept with Nike Style

By inviting its users to become designers, Nike allows creating unique and personalized products that will suit different cultural preferences and styles in other countries.

Interestingly, Nike has been pulling out of what it calls “undifferentiated retail”: stores that are too broad in their target customer. One example of this is when they pulled their products out of Amazon.

First described as the “store with no inventory” when introduced in late 2017, it is indeed very much more. The store is built around three key offerings: online order pickup and return, styling services, and tailoring and alterations. Other services vary by location but include nail services, bars, gift wrapping, even stroller cleaning...For Nords... See more