nighttime, good quests, audience capture, and the genius of no name's brand

Once you have many people doing something, you have lots of competition and little differentiation. You, generally, never want to be part of a popular trend… So I think trends are often things to avoid. What I prefer over trends is a sense of mission. That you are working on a unique problem that people are not solving elsewhere.

Comparison is the thief of joy when applied broadly, but the teacher of skills when applied narrowly.”