The final pixie dust to tie all of this together is NFTs - this year’s set of ideas for how crypto can get from pipes and rails to applications - to a Netscape moment. Can NFTs, money, creators, collectibles, games, tokens and skins provide a new economic, incentive and experience layer that ties together games, VR, place, identity and broader... See more

Bottoms Up Brands: I’m fascinated by the concept of bottoms up brands. I define bottoms up brands as community driven, mission-oriented brands with distributed IP. This could be a particular type of PFP and the IP around it, products like PartyDAO or entertainment like Crypto Punk Comics. We’re in a world where communities are crowdsourcing product... See more

9. The new big brands are open-source NFT projects are similarly dictated as much by their holders as their creators, if not more. Because of their prominence, CryptoPunks and Bored Ape Yacht Club are decentralized lifestyle brands, like Supreme, Louis Vuitton, or Rolex. Bored Ape holders can use their ape as a free-floating symbol, even as a way... See more