In media, NFTs—or Non-Fungible Tokens—make it possible for creators to retain ownership of their content, without limiting the propagation of their files across the internet. As a result, NFTs have the potential to invert the ownership model of media—offering creators, their audiences, and developers who build for them, a viable alternative to... See more

NFTs and cryptoeconomics (tokens) in general force the ownership issue by allowing for everything to be, and governed by, a market. This is neither good nor bad - it is, though, very different.

What’s lost amidst the shock & awe headlines, though, is that NFT’s are likely to be the most formative business model catalyst in the entire crypto space. This is because they provide a way to prove ownership to unique digital assets, and prevent counterfeits.