The Diff | Byrne Hobart | Substack

Why Bundling is the Future of Paid Newsletters? (Thread) How many paid newsletters are you really going to pay for? @danshipper and @nbashaw's Everything Bundle solves this Thread 👇

To me, online content consumption seems to exist on a pendulum of sorts: we love content to the extreme — Unbundle!! Give us more! — until we are overwhelmed with choice and analysis — It’s too much!! Bundle it back up again! — and swing to the opposite side. In the end, we always end up somewhere in the middle... but it’s a lot of swinging back an... See more