Newsletters and Alternative Trade Routes

As other distribution channels are becoming increasingly crowded, email provides an alternative trade route.

What’s special about personal blogs is not just the actual writing, it’s also the design the content is presented in. Newsletters lack the unique design aspect that blogs have.

Some have argued that newsletters create a more intimate relationship between writers and readers and that it’s this intimacy that consumers are willing to pay for. I don’t disagree with that theory but would argue that blogs are even more intimate than newsletters. If a newsletter is a personal message from a writer, a blog is the writer’s persona... See more