New TRUST-able newsletter 2024
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New TRUST-able newsletter 2024
Before shutting down, buildspace published 25+ lectures on marketing, branding and storytelling, for free.
Here are 5 key moments from the “world’s shortest social engineering masterclass” by @FarzaTV:
1. starting a newsletter. https://t.co/VbGhVWfJrj
Shubham Tuteja | Jade & Co.x.comIdeas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty
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A Value Newsletter is a vehicle for delivering value to an audience over time, deepening relationships and building trust along the way, while creating opportunities to demonstrate empathy, authority, credibility, and preeminenc
Trust does not happen instantly, either. Trust must be, well... earned. "Assured reliance" is a high bar. And people are generally skeptical. So earning trust means that you have to prove yourself not just once but over and over and over again.
If you happen to be a brand putting content out in the world, trust is even harder to come by. Most
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