“The smart way to keep people passive and obedient is to strictly limit the spectrum of acceptable opinion but allow very lively debate within that spectrum….”
Advertising-supported mass media enables people to unite in support of a common cause and rebel against tyranny. Rebellion is a coordination problem. Even if all the citizens despise their leadership, they cannot coordinate without common knowledge.
Both cereal and the daily news began as well-intentioned efforts to improve American lives. But just as cereal turned into sugar for the body, news turned into sugar for the mind.
To his surprise, the emotional hue of a word can invert the meaning of a sentence. People often care less about the truth of their beliefs than the consequences of believing something for fear of being ostracized from their social group.