Businesses are dropping ad spend fast. April @tryramp spend data showed 54% froze or cut budgets with retail leading at 61%. A similar pullback is reflected in TV ads, as w/ Meta and Google too (conflicting w/ reporting to date). The trend is clear: folks are bracing for impact https://t.co/38CSK967Ib

Unfortunately, advertising has been ingrained into the internet as the basic model for so long and to such an extent that it’s hard to envision online life without the systematic manipulation of attention and all its evils. So we’re bound to wind up here, at the bitter end of “content.” Which is a good excuse to withdraw deeper into books, movies,

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