Saved by sari
News by the ton: 75 years of US advertising — Benedict Evans
the marginal cost of distribution, persuasion, & iteration just collapsed. we’re staring down the barrel of a world where brand ≠ spend, content ≠ labor, & “go-to-market” ≠ headcount.
the entire idea of creative as a department starts to look quaint—like a scribe guild post gutenberg. 12 months from now, marketing will... See more
signüllx.com
Businesses are dropping ad spend fast. April @tryramp spend data showed 54% froze or cut budgets with retail leading at 61%. A similar pullback is reflected in TV ads, as w/ Meta and Google too (conflicting w/ reporting to date). The trend is clear: folks are bracing for impact https://t.co/38CSK967Ib