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News by the ton: 75 years of US advertising — Benedict Evans
Unfortunately, advertising has been ingrained into the internet as the basic model for so long and to such an extent that it’s hard to envision online life without the systematic manipulation of attention and all its evils. So we’re bound to wind up here, at the bitter end of “content.” Which is a good excuse to withdraw deeper into books, movies,
... See moreFreddie deBoer • The Bitter End of "Content"
US advertising has shrunk by a third as a share of GDP. This is some combination of internet advertising being vastly cheaper and vastly more efficient on one hand, and on the other a lot of recategorisation. If a car dealer used to buy a 20 page ad insert in their local paper, but now pays for one Google search ad (and how many people bid against... See more
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
Meanwhile, Google and Facebook created huge new ad businesses on the internet, that advertisers prefer, and some newspaper companies think that somehow or other they should get some of that money.