Businesses are dropping ad spend fast. April @tryramp spend data showed 54% froze or cut budgets with retail leading at 61%. A similar pullback is reflected in TV ads, as w/ Meta and Google too (conflicting w/ reporting to date). The trend is clear: folks are bracing for impact https://t.co/38CSK967Ib

13 under-discussed topics in advertising: 1. Google paid Apple $20 billion in 2022 to be iPhone's search engine. 2. Apple's ad business is set to grow by 650% by 2026 to $30 billion. 3. Bytedance (TikTok) was the 2nd biggest advertiser in the world - $19.2... See more

US advertising has shrunk by a third as a share of GDP. This is some combination of internet advertising being vastly cheaper and vastly more efficient on one hand, and on the other a lot of recategorisation. If a car dealer used to buy a 20 page ad insert in their local paper, but now pays for one Google search ad (and how many people bid against... See more