added by sari · updated 2y ago
News by the ton: 75 years of US advertising — Benedict Evans
- US advertising has shrunk by a third as a share of GDP. This is some combination of internet advertising being vastly cheaper and vastly more efficient on one hand, and on the other a lot of recategorisation. If a car dealer used to buy a 20 page ad insert in their local paper, but now pays for one Google search ad (and how many people bid against ... See more
from TV, merchant media and the unbundling of advertising — Benedict Evans by Benedict Evans
sari added
- Imagine a world where you didn’t have all of that fixed costs. As Benedict Evans says, these newspapers are “a specialised (sp) light manufacturing industry, that aggregated attention to sell advertising.”
from Local News Works When Cost Structure Isn't Screwed Up by Jacob Cohen Donnelly
sari added
- Stepping back, though we should probably ask where all these ad budgets are coming from, and, more importantly, where the growth for internet advertising will come from next. The obvious answer is television: print is mostly already gone, but ‘TV’ viewing is now finally unlocking, with US pay TV subscriptions now down by over a third
from TV, merchant media and the unbundling of advertising — Benedict Evans by Benedict Evans
Alex Wittenberg added