Newbie Friendly List Building Secrets: 12 Free & Dirt Cheap (but Proven Effective) Ways to Quickly Build a Responsive Email List
Ben Settleamazon.com
Newbie Friendly List Building Secrets: 12 Free & Dirt Cheap (but Proven Effective) Ways to Quickly Build a Responsive Email List
I said I wanted to be making $100,000 in six months out of this part-time business - $100,000 a year net within six months. I would state that affirmation every day and read the little piece of paper in my wallet and think I was doing all these really cool things, and I thought that was the key to making big progress – to kind of sear that in your
... See morebooks like Robert Cialdini’s Influence and books like Persuasion and books that bridge the gap between the academic science of neuroscience and the practical application of it in marketing – I think that’s where if you’re someone who’s a student of marketing, a student of persuasion, a student of copywriting, that’s time well spent.
The concept of going for a smaller sale but forcing someone to make a purchase before they get on your list is very, very powerful. It’s called buying momentum. Once someone makes a purchase, now the decision has gone from, “Should I buy or should I not buy?” to “How much should I buy?” and that’s a really important distinction.
You want to focus in on, “What are the two or three main segments of my list?” Just by doing that, it’s going to be a huge step forward over and above just sending the same emails to everyone and treating everyone the same, because they’re not the same and they don’t believe that they’re the same.
A solo ad is a single email to someone’s list that is within the same area of interest as your offer is. If you’re promoting an offer about making money as an affiliate marketer, you can get a solo ad where a guy who owns a list that is interested in that will email the list, and you will pay only per click delivered.
I’ve seen the same thing. I would send traffic to an offer and might get 1-2% of sales, but then when they’re in the autoresponder it’s like 11-12% of them convert to sales. It’s a huge difference, just night and day.
“Find out if you qualify for this solution” instead of “Get access now.” It’s counterintuitive, but in every single test that I’ve done across markets in the make money space and not make money space, the “Find out if you qualify” angle almost always out-performs.
My entire business is based on the classics of direct response, studying guys like John Carlton, Dan Kennedy, Gary Bencivenga, and anyone else.
One great way to do it is to survey your list. This doesn’t have to do so much with list building, but it would be very powerful to survey your list.