Here’s the deal. We all have to live somewhere, so in a way we’re all local, because we all live somewhere. Some people choose to be hermits or choose not to go out and network, and that’s fine, that’s a choice, but the truth is we still have to live somewhere. What better way to network or connect with people than to be seen on TV or heard on the

The giveaway that I did was very specific to my audience. Only programmers who use this one tool would even care about this giveaway at all.

You can use open loops to cause the release of dopamine and adrenaline. The catch is that flood of neurotransmitters only lasts for a finite period of time. You get a big spike and it roughly corresponds to about a 20-minute spike. You’ve got all these chemicals floating around in your prospect’s mind and you’ve got about a 20-minute window to take

while most people focus on trying to minimize that cost and spend as little money as they can on advertising and not risk their budget, what I’m encouraging my students to do is to figure out a way to spend as much money as they possibly can on the lead. If you can spend $1 on a lead and I can spend $5, I’ll make you look stupid. They won’t even

I said I wanted to be making $100,000 in six months out of this part-time business - $100,000 a year net within six months. I would state that affirmation every day and read the little piece of paper in my wallet and think I was doing all these really cool things, and I thought that was the key to making big progress – to kind of sear that in your

You say, “Listen, I’ve got the best solution out there, but here’s the deal. I don’t work with everybody. In fact, I only work with a select few number of people. To prove to me that you qualify or you’re a good fit for my solution, you need to answer a few questions first. To find out if you qualify, answer the three simple questions that pop up,

My entire business is based on the classics of direct response, studying guys like John Carlton, Dan Kennedy, Gary Bencivenga, and anyone else.

the average working corporate employee, even if they have a nice cushy executive job, they still respect people that have their own business, even if that person is just starting out in their own business and just struggling to get it going. Everybody just has this enormous respect for people that have their own business, so your initial credo or

I’ve found that the best way is to drive people online using direct mail, using an over-sized postcard or what I call a 4-page self-mailer. I send out almost 300 mailings a year and about 100 of those are doing exactly that. They’re driving people online. They’re building their herd. They’re getting email addresses and they’re getting people from