Newbie Friendly List Building Secrets: 12 Free & Dirt Cheap (but Proven Effective) Ways to Quickly Build a Responsive Email List

books like Robert Cialdini’s Influence and books like Persuasion and books that bridge the gap between the academic science of neuroscience and the practical application of it in marketing – I think that’s where if you’re someone who’s a student of marketing, a student of persuasion, a student of copywriting, that’s time well spent.

I said I wanted to be making $100,000 in six months out of this part-time business - $100,000 a year net within six months. I would state that affirmation every day and read the little piece of paper in my wallet and think I was doing all these really cool things, and I thought that was the key to making big progress – to kind of sear that in your

I’ve seen the same thing. I would send traffic to an offer and might get 1-2% of sales, but then when they’re in the autoresponder it’s like 11-12% of them convert to sales. It’s a huge difference, just night and day.

instead of focusing on their product they should be focusing on their customer, and trying to give the best possible solution to their customer instead of trying to find a way to sell their product. When you shift your mindset like that, all the sudden this contrarian angle no longer feels contrarian. It sort of feels like the right thing to do, or

When you create an open loop, basically what happens is you simultaneously create tension and desire in your prospect’s brain, and that is like a lethal combination of neurotransmitters that is like the optimal situation that you want to create in your prospect’s brain.

I would say another mistake that people make, particularly online, is not paying attention to the economics. In other words, it’s being able and willing to buy media or to pay joint venture partners appropriately to be able to build your list.

The concept of going for a smaller sale but forcing someone to make a purchase before they get on your list is very, very powerful. It’s called buying momentum. Once someone makes a purchase, now the decision has gone from, “Should I buy or should I not buy?” to “How much should I buy?” and that’s a really important distinction.

“Find out if you qualify for this solution” instead of “Get access now.” It’s counterintuitive, but in every single test that I’ve done across markets in the make money space and not make money space, the “Find out if you qualify” angle almost always out-performs.

The giveaway that I did was very specific to my audience. Only programmers who use this one tool would even care about this giveaway at all.