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Plus, at the same time, it’s giving me celebrity status. We are (like it or lump it) in what publicity expert Paul Hartunian calls a “celebrity obsessed” culture. Nobody cares what “experts” think anymore. That’s why some Hollywood airhead can write an error-filled book on a serious medical subject and get on all the big talk shows and sell million

The way I see this to pan out is the books that are the oldest about direct response copywriting, the books that were written 50-60 years ago or 30 years ago like Scientific Advertising – I don’t know when that was written, but many principles of Scientific Advertising I see being applied everywhere online.

but the essentials to making money are still the same. It’s traffic that’s going to an irresistible offer that creates conversions which equals money. That’s the formula. There’s no secret formula to making money online. That is the recipe.

You say, “Listen, I’ve got the best solution out there, but here’s the deal. I don’t work with everybody. In fact, I only work with a select few number of people. To prove to me that you qualify or you’re a good fit for my solution, you need to answer a few questions first. To find out if you qualify, answer the three simple questions that pop up,

instead of focusing on their product they should be focusing on their customer, and trying to give the best possible solution to their customer instead of trying to find a way to sell their product. When you shift your mindset like that, all the sudden this contrarian angle no longer feels contrarian. It sort of feels like the right thing to do, or

When you create an open loop, basically what happens is you simultaneously create tension and desire in your prospect’s brain, and that is like a lethal combination of neurotransmitters that is like the optimal situation that you want to create in your prospect’s brain.

I said I wanted to be making $100,000 in six months out of this part-time business - $100,000 a year net within six months. I would state that affirmation every day and read the little piece of paper in my wallet and think I was doing all these really cool things, and I thought that was the key to making big progress – to kind of sear that in your

David Frey, or anybody, Donald Trump, or whatever. Realize that they’re just a person. God gave them the same organs that you have. They have the same 24 hours a day. They’re just regular people, and they happen to be doing a certain thing in a certain industry, and they happen to be successful. Other than that, they’re just like you.

books like Robert Cialdini’s Influence and books like Persuasion and books that bridge the gap between the academic science of neuroscience and the practical application of it in marketing – I think that’s where if you’re someone who’s a student of marketing, a student of persuasion, a student of copywriting, that’s time well spent.