New Synchrony Research Finds Pet Parents Are Equally as Concerned About the Cost of Specialty Veterinary Care as their Pet's Potential Outcome

We asked veterinarians what challenges they are having MORE trouble with over the past 12 months. There was some nuance in the response between private and corporate practices:

Corporate Practices

1. Finding staff


2. Staff burnout


3. Pet owner financial constraints

Private Practices

1. Finding staff


2. Pet owner financial constraints


3. High appointment demand

Challenge #3: Lack of price transparency and increasing costs of healthcare. We’re inspired by employer-oriented companies like Amino, as well as progressive providers like Kindbody, who empower consumers with upfront cost estimates for health services.

85% of pet owners with insurance believe it's worth it, according to a recent MarketWatch survey.99.5% of policyholders surveyed reported that they do not regret having pet insurance, knowing their pets are covered for significant expenses such as surgeries, diagnostics, and ongoing treatment.Pet owners without insurance are nearly 1.5 times more l... See more

I think for a long time we over-indexed on giving patients as many choices as possible and hoped they made the right ones without realizing the most important (and maybe only interpretable) metric for the majority of people is how much this is going to hit their bank accounts.