We Just Finished the Largest Study of Creators Ever Done. What We Found Surprised Us.

In the creator economy, we’re seeing a reinvention of media in a way that has never been done before. Media is no longer exclusive to well funded publications and production studios. Instead, the power is in the hands of individuals who are inherently strong community builders.

The Creator Economy results from a complete paradigm shift in the way GenZ sees the Work. They don't want to work for others as they discovered they could make money on the internet by applying their skills in areas they love. They don't want to follow processes at a big corporation but rather collaborate on projects in which they thrive.

The creator economy is in the midst of a decisive shift—from a “bigger is better,” ad-driven revenue model to one of niche communities and direct user-to-creator payment.