
Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

‘processing fluency’. Information – such as an image or a task – that has good processing fluency is easy to look at or perform, and hence requires less energy.
Darren Bridger • Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
A/B testing only took designers so far. Neuro design allows them to understand and predict which designs are likely to be more effective before they even exert the effort to create them.
Darren Bridger • Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
As it is slower and takes mental energy and effort to employ, most people tend to shy away from using it where possible. System 2 is generally only triggered when we are unwilling or unable to use System 1.
Darren Bridger • Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
heavily biased towards things we have just encountered. Studies have shown that when people are primed with a concept – like ‘rudeness’, for example – they are then more likely to interrupt someone, and when primed with the concept of old age, they are more likely to walk more slowly.2 Similarly, people primed with the concepts of luxury or thrift
... See moreDarren Bridger • Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
Neuro design is the use of insights from neuroscience and psychology in creating more effective designs.
Darren Bridger • Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
When our brains are offered choices that are too complex to fully research and rationally compute, we fall back on our gut feelings. These gut feelings are often driven by mental shortcuts
Darren Bridger • Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
System 1 is the name given to types of mental processes that are effortless and operate non-consciously.
Darren Bridger • Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
We are visual creatures. We didn’t evolve to read, but we did to look at imagery. It is our most salient sense, and the one that takes up the largest real estate in the brain.
Darren Bridger • Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
tends to use pattern recognition and imperfect but fast rules of thumb, rather than deliberate and rational calculated reactions.