Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

‘processing fluency’. Information – such as an image or a task – that has good processing fluency is easy to look at or perform, and hence requires less energy.

We are visual creatures. We didn’t evolve to read, but we did to look at imagery. It is our most salient sense, and the one that takes up the largest real estate in the brain.

asking people what they think of something is not good enough. Much of the time people are not consciously aware of the mechanisms in their brain that have caused them to prefer one design over another.

(dating back to the 19th century) was AIDA,…

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Design also has a real impact on how we value things. Sites with a design optimized to what the brain likes will be more trusted and liked.

indulgence, were triggering related concepts in the minds of participants and affecting their behaviour. This shows how priming also triggers the things that we mentally closely associate with the prime: such as old age being associated with walking more slowly. The images we see immediately before or at the time of a decision can influence our beh

A/B testing can be a trial-and-error process. The missing puzzle piece is to understand the hidden mental processes in the mind that are driving the mouse clicks. This is what neuro design aims to provide.

science as the starting point, Darren Bridger provides an eminently practical guide to designing for your customer’s brain. Neuro Design is packed with actionable strategies and techniques and is a must-read for every marketer and designer.’ Roger Dooley, author of Brainfluence ‘An interesting book on a topic which should be of great importance to

(2016) he gives a good example of how context can prime us to be receptive to different types of advertising messages. He realized that two of our most powerful drives – to stay safe and to find a partner and procreate – can lead to two opposing behaviour strategies at any particular moment: the desire to be supported by fitting in with the crowd (