Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

asking people what they think of something is not good enough. Much of the time people are not consciously aware of the mechanisms in their brain that have caused them to prefer one design over another.

Neuro design is the use of insights from neuroscience and psychology in creating more effective designs.

A/B testing only took designers so far. Neuro design allows them to understand and predict which designs are likely to be more effective before they even exert the effort to create them.

tends to use pattern recognition and imperfect but fast rules of thumb, rather than deliberate and rational calculated reactions.

Design also has a real impact on how we value things. Sites with a design optimized to what the brain likes will be more trusted and liked.

A/B testing can be a trial-and-error process. The missing puzzle piece is to understand the hidden mental processes in the mind that are driving the mouse clicks. This is what neuro design aims to provide.

science as the starting point, Darren Bridger provides an eminently practical guide to designing for your customer’s brain. Neuro Design is packed with actionable strategies and techniques and is a must-read for every marketer and designer.’ Roger Dooley, author of Brainfluence ‘An interesting book on a topic which should be of great importance to

heavily biased towards things we have just encountered. Studies have shown that when people are primed with a concept – like ‘rudeness’, for example – they are then more likely to interrupt someone, and when primed with the concept of old age, they are more likely to walk more slowly.2 Similarly, people primed with the concepts of luxury or thrift

System 1 is the name given to types of mental processes that are effortless and operate non-consciously.