The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every... See more

Because of our genetic need for community, novelty, and connection, the markets for third places, communities, and experiences are massive. The experience economy is growing four times faster than the consumption economy, Starbucks is worth $103 billion, Country Clubs alone are a $24.5 billion industry in the United State, and the amount we spend... See more

Netflix is really giving Stranger Things and The First Shadow the full 360 experience in the run-up to the show’s finale. For example, the company is selling exclusive merch that’s only available at First Shadow performances — including one special “artifact” that’s deliberately held back until intermission (or after the show) to avoid spoiling a... See more