"One guy by the tie."

"Just think what would happen if we could achieve bottom line results early in the implementation. How much easier it would be to handle the project!"

The key must lie in the fact that they are not concentrating on bringing bottom-line value.

Critical Chain software."

"To realize value, bottom-line value, technology is necessary but not sufficient.

They didn't have the recognition, they didn't have enough money, they were constantly oscillating between not having enough clients and not having enough people. In retrospect, what they were actually lacking was the experience needed to grow a company.

technology is a necessary condition, but it's not sufficient.

It's not like investing in a new company or like investing in a building or a machine. You put out so much money and what do you have in your hands? Nothing you can resell, nothing you can offer as collateral.

our habits and measurements recognize and accommodate the existence of a given limitation."