"One guy by the tie."

"To realize value, bottom-line value, technology is necessary but not sufficient.

"For example, twenty years ago I didn't regard typewriters as a limitation. Not at all.

our habits and measurements recognize and accommodate the existence of a given limitation."

technology is a necessary condition, but it's not sufficient.

It's not like investing in a new company or like investing in a building or a machine. You put out so much money and what do you have in your hands? Nothing you can resell, nothing you can offer as collateral.

Critical Chain software."

new technology will bring benefits, when, and only when, it surpasses an existing limitation.

A strong reference from a very large company with a recognized name goes a long way in selling to companies lower down the Fortune 1000 list.