Necessary but Not Sufficient: A Theory of Constraints Business Novel

It's not like investing in a new company or like investing in a building or a machine. You put out so much money and what do you have in your hands? Nothing you can resell, nothing you can offer as collateral.

Too much money is wasted on changes that make the new software look like the previous version.

"One guy by the tie."

"Being paranoid means looking and planning for the possible dangers, even in a situation that is good.

new technology will bring benefits, when, and only when, it surpasses an existing limitation.

"For example, twenty years ago I didn't regard typewriters as a limitation. Not at all.

They didn't have the recognition, they didn't have enough money, they were constantly oscillating between not having enough clients and not having enough people. In retrospect, what they were actually lacking was the experience needed to grow a company.

"To realize value, bottom-line value, technology is necessary but not sufficient.

our habits and measurements recognize and accommodate the existence of a given limitation."