Necessary but Not Sufficient: A Theory of Constraints Business Novel

Too much money is wasted on changes that make the new software look like the previous version.

technology is a necessary condition, but it's not sufficient.

Critical Chain software."

new technology will bring benefits, when, and only when, it surpasses an existing limitation.

our habits and measurements recognize and accommodate the existence of a given limitation."

It's not like investing in a new company or like investing in a building or a machine. You put out so much money and what do you have in your hands? Nothing you can resell, nothing you can offer as collateral.

A strong reference from a very large company with a recognized name goes a long way in selling to companies lower down the Fortune 1000 list.

"Being paranoid means looking and planning for the possible dangers, even in a situation that is good.

"One guy by the tie."

"To realize value, bottom-line value, technology is necessary but not sufficient.