Neatnik Notes · Motive as a filter

At the top of every creative log are two prompts—“For others” and “For me”—where I articulate the purpose of the writing.138 Filling these in helps me determine the writing’s fate, so I try to be as honest as possible. No answer is off limits. No reason too egoic. “Wanting to better understand my thinking” and “Wanting to better position myself as

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If you want to understand someone’s values, ask: What does it mean for you to be good?

" You need to know why you’re in business — and talk about it. When a company has a strong motivation and that motivation shines through, customers buy the product."