Navigating the Future of SEO: 5 Tips From HubSpot's Senior Director of Global Growth
Aja Frostblog.hubspot.com
Navigating the Future of SEO: 5 Tips From HubSpot's Senior Director of Global Growth
Absolutely not—it’s not that SEO is dead, but rather that it's evolving with the rise of AI. Here's how the marketing landscape is changing—and what Calorie Counting Guy can do for maximum exposure:
1. SEO Is Not Dead, Just Transformed
Across Reddit, experts confirm:
“SEO is not dead; it’s evolving” — now it focuses more on user intent, meaningful
The role of your website is changing — from a destination to a data source.
AI-first search is here. Tools like ChatGPT and Google’s AI Overviews are reshaping how, where, and if users ever land on your site.
But here’s the upside: when they do, they’re more informed — and more likely to... See more
Newsletters like mine don’t heavily rely on SEO because 95%+ of views come from emails directly to inboxes, so the drop in Google sending traffic doesn’t materially impact me today.
BUT….there is certainly a longer-term impact to ALL web content (including mine) from AI. Starting something new is 10x harder than when I started. Those with an... See more
BUT….there is certainly a longer-term impact to ALL web content (including mine) from AI. Starting something new is 10x harder than when I started. Those with an... See more
Future-proofing my blog for an AI audience
Future-proofing my blog for an AI audience
Being early to SEO helped Dharmesh Shah build HubSpot into a $30B company.
Now he's obsessed with something new: AI ranking.
It's how to show up when people ask ChatGPT for recommendations instead of Googling.
I sat down with him to break down the entire... See more
Rowan Cheungx.com