Joining an early-stage startup means that resources are scarce, process is non-existent, and goals shift by the day. And tried-and-true playbooks will only go so far, as what works in a big company doesn’t always easily port over to a small startup setting.

How I would choose my next startup idea:

1. It must be a product in a growing market. Startups can take years or even decades to fully develop, don’t risk creating an amazing product just to have the user base dry up.

2. The value of the product must increase over time. For example, as you upload more to a social media platform and make more friends,... See more

As a seed-stage investor at First Round Capital, I get to meet a lot of founders who are exploring and validating their ideas. It’s an exciting time for them and, as a former founder myself, I relate to the thrill and anxiety of just getting started. You believe you’re onto something and feel ready to bring your idea to life, but there’s also a lot... See more