Narrative > Hype: The Sustainable Way to Win
Good narrative answers questions that matter to humans:
If your project is a bet on the future, the narrative is your invitation for others to join that bet. And here's the trick: even if you don’t consciously craft one, people will invent a narrative for you. That’s riski... See more
- Why does this exist?
- Who is it for?
- What will the world look like if this works?
If your project is a bet on the future, the narrative is your invitation for others to join that bet. And here's the trick: even if you don’t consciously craft one, people will invent a narrative for you. That’s riski... See more
BFG (aka BrightFutureGuy) • Narrative > Hype: The Sustainable Way to Win
In crypto - just like in startups, art, and revolutions - what moves people isn’t the tech. It’s not the product. It’s the narrative wrapped around the product. The reason behind it. The feeling it gives.
If you’ve ever tried to pitch your project and felt like you were just “explaining features,” you’re not alone. But here's the truth: people don’t... See more
If you’ve ever tried to pitch your project and felt like you were just “explaining features,” you’re not alone. But here's the truth: people don’t... See more
Narrative > Hype: The Sustainable Way to Win
In the End, Narrative is Strategy
In crypto, your story is not just marketing.
It is your first product.
It’s the code before the code.
It’s what convinces someone to care before they read your docs or try your wallet.
So slow down. Reflect. Write it out. Test it. Revise it.
Because the best projects don’t just build systems - they build belief.
In crypto, your story is not just marketing.
It is your first product.
It’s the code before the code.
It’s what convinces someone to care before they read your docs or try your wallet.
So slow down. Reflect. Write it out. Test it. Revise it.
Because the best projects don’t just build systems - they build belief.