My Unsettling Interview With Steve Bannon

He understands that to get anything done, you have to make the people understand. And so therefore, constantly, we’re in a battle of narrative. Unrestricted narrative warfare. Everything is narrative. And in that regard, you have to make sure you forget about the noise and focus on the signal.

I use you and George Will as examples of this all the time. Brilliant guys, but this is a street fight. We need to be street fighters. This is going to be determined on social media and getting people out to vote. It’s not going to be debated on the Upper East Side or Upper West Side.

I call Trump a Marshall McLuhanesque figure. McLuhan called it, right? He says this mass thing called media, or what Pierre Teilhard de Chardin said of the noosphere, is going to so overwhelm evolutionary biology that it will be everything. And Trump understands that. That’s why he watches TV.