Yet, it’s still quite hard to build an audience online when you (a) don’t have name ID from another platform, (b) aren’t a naturally talented social media promoter, or (c) are creating in a small niche. Even if you are able to build an audience, it’s really hard to monetize it on a big platform unless you’re absolutely massive.

A succinct elevator pitch for your newsletter is much more marketable than being a whole person who communicates their ideas via blog. That said, some people, including me, market their blog as a publication dealing in existentialism and philosophy and the chronicles of life in the world today, which leaves room for your perspective to change as... See more