how it’s critical to have people in your life who love you and see you when you’re fun and sparkly and on top of the world, but also love you when you’re stagnant and petulant and self-sabotaging and letting them down. It’s about how that kind of love makes you believe in other kinds of love. It’s about how the essential texture of life is, yes,

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Gen X Soft Club as a response to today’s chaos

Why now? Perhaps because overexposure to fast trends, filters, and social media perfection has caused a new kind of aesthetic fatigue . Gen X Soft Club returns as a quiet, empathetic response that speaks of intimacy and vulnerability. It’s not a trend meant to show off, but one meant to rediscover a

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