Musical.ly's Alex Zhu on Igniting Viral Growth and Building a User Community | #ProductSF
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Musical.ly's Alex Zhu on Igniting Viral Growth and Building a User Community | #ProductSF
Sam Parr (The Hustle) and Alex Lieberman/Austin Rief (Morning Brew) just… | Nathan May
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How do you build network effects in your product? How do you know when network effects are kicking in, and if they are strong enough to create defensibility? How do you pick the right metrics to optimize to achieve viral growth, reengagement, defensibility, and other desired effects? What product features do you build to amplify network effects?
Andrew Chen • The Cold Start Problem: Using Network Effects to Scale Your Product
Our fastest-growing age cohort is 17 to 24. That segment is growing the fastest. Roblox doesn’t really do traditional marketing. We grew entirely through organic network effects. One network effect is the UGC network effect. The more creators we have producing content, the more audience that attracts.