Multiplayer Media | The Generalist

Many of our most interesting and impactful projects will be multiplayer. We'll work together to create art, make games, tell compelling stories, and build new technology. Many of these initiatives will be fundamentally "headless," or lacking a singular leader. Instead, emergent groups will arise to tackle different problems and earn more responsibi... See more

The stories our culture tells about creativity almost always concern individuals: think Steve Jobs, Albert Einstein, Kanye West. These stories are tempting because they are simple, because they appeal to our veneration for individualism, because we love our heroes. We have very few models for storytelling that concern small groups of people, or ent... See more