One of the hottest trends in Chinese consumer internet this year …
Revenue from short video dramas 短剧 — serialized stories of 1-2 minute episodes typically totaling 60-120 minutes, designed for vertical viewing on phones—has surpassed movie box office.
Operators compare them to “mini games”... See more
Rui Max.comIn fashion livestreams, viewers can use chat to ask influencers questions about sizing, request close-ups of fabrics, or discuss what accessories would look good with each outfit. Platforms can further enhances this experience by adding features such as bulletins announcing product lotteries when the stream reaches a certain number of likes, or an... See more
Avery Segal • Ecommerce as Video’s Killer App | Andreessen Horowitz
Up to 2021, there are more than 4.3 million WeChat mini-programs attracting around 410 million daily active users.
WeChat mini-programs are “sub-applications” within the WeChat ecosystem. provide advanced features to users such as e-commerce, virtual store tour, task management, coupons, and other services.
why is miniapp gaining traction (i) growing... See more
WeChat mini-programs are “sub-applications” within the WeChat ecosystem. provide advanced features to users such as e-commerce, virtual store tour, task management, coupons, and other services.
why is miniapp gaining traction (i) growing... See more