
Moral Design — Journey Group

Design is much more profound. Styling is very much emotional. Good design isn’t — it’s good forever. It’s part of our environment and culture.”
Zack Bryant • Moral Design — Journey Group
She is as skilled at place-making as she is at sketching. She deals in stories as often as schematics. She is honest about the limitations of her chosen craft. And, yet, she remains convinced that thoughtful, accountable, and inclusive design is our best path toward positive and durable change.
Zack Bryant • Moral Design — Journey Group
Moral design is slower and smaller than the markets want it to be. It is more careful and plodding than the universities and the politicians want it to be. Sadly, we are not without case studies.
Zack Bryant • Moral Design — Journey Group
that matters are best handled by the smallest, lowest, and most decentralized competent authority.
Zack Bryant • Moral Design — Journey Group
To design is to make decisions for others. Because it involves an exchange of power, however slight, design is best understood as a moral pursuit.
Zack Bryant • Moral Design — Journey Group
the people best equipped to solve any given problem in a durable way are those most familiar with the full complexity of the problem
Zack Bryant • Moral Design — Journey Group
What is the purpose of what we’re setting out to make? Who is it for? What are they like? What is good for them? We shouldn’t just ask these questions to uncover strategic insights or check a box but to further our own accountability and growth—as individuals, and as a profession. How can we pursue moral design if we can’t compare our plans with ou... See more
Zack Bryant • Moral Design — Journey Group
We must cultivate a sort of curiosity that isn’t afraid to be limited. Intimacy, but not blind devotion. Progress, but not hubris. Moral design conserves more than it disrupts. It is careful, not clever. It is cultural, not viral.
Zack Bryant • Moral Design — Journey Group
designers ought to be the loudest and most insistent proponents for discovering new and better ways to produce goods and services