The moral designer writes her intentions in permanent ink and returns to them often.

The pursuit of moral design asks us to cultivate at least three things within ourselves and our practices:

1. true affection , rooted in respect, experience, and specific knowledge;


2. empathetic boldness to confront deep-rooted, complex failures in other designers’ work; and


3. genuine humility in an industry that seems to celebrate hubris and seeing wha

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Similarly, we might think of design method as a process for inquiry into the purposes, plans, and intentions behind what humans make and do.

Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.

The democratization of process and proliferation of tools enable hundreds of small, local design decisions to have an immediate and outsized impact. When something works in one place, it can be quickly copied, tailored, and applied in other contexts.

To design is to make decisions for others. Because it involves an exchange of power, however slight, design is best understood as a moral pursuit.

Design is much more profound. Styling is very much emotional. Good design isn’t — it’s good forever. It’s part of our environment and culture.”

Moral design is slower and smaller than the markets want it to be. It is more careful and plodding than the universities and the politicians want it to be. Sadly, we are not without case studies.

designers ought to be the loudest and most insistent proponents for discovering new and better ways to produce goods and services