she is feeling on Littlemonsters.com, her own personal network for the One Percenters. She has shared with them the heartbreak of betrayal of lifelong friends and mentors who have taken advantage of her. She laments about her “massive struggles with [her] body image.” She has shared personal details of time spent with her boyfriend, actor Taylor

it, too. They understand that if they are simply trying to sell something for the sake of selling, solely for the sake of making a profit, that they will not convince people for very long. They might get people to try their products once, but they won’t create a passion in people to pass the word along. And they won’t have lifelong customers or

During the Monster Ball concerts, she speaks to the audience, telling them the type of experience she aims to create: The Monster Ball will set you free! And the best thing about the Monster Ball is that I created it so my fans have a place to go. A place where all the freaks are outside and I lock the fucking doors. It don’t matter who you are,

what makes Lady Gaga so adept at creating symbols that have longevity with her fans is her ability to find meaning in situations, experiences, and interactions and to turn that meaning into visuals. She creates iconic

During a break in the show, she and two dancers sit at the edge of the stage in front of the Monster Pit. Fans come to the Ball bearing gifts that they throw to Gaga, who opens them onstage. At the Brisbane, Australia, stop of the tour, Gaga received a black vest with “Born This Way” painted on the back, a giant mechanical monster paw that glowed

Catalyzing selfless actions means those who are inspired by the cause amplify the message through their deeds. Don’t be surprised at the amount of things customers will do…

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The reaction from the Indonesian Little Monsters reflects the loyalty Gaga has shown them. In a show of solidarity and support, ninety-one of Gaga’s biggest fans gathered at Jakarta’s eX Plaza Indonesia shopping center for a flash-mob tribute to the singer. They were dressed in iconic Gaga-esque costumes and performed a choreographed dance number

“identity bonds” that are formed between customer and company. “Identity bonds are formed when customers admire and identify with values, attitudes, or lifestyle preferences that they associate with your brand or product,”

aims to “educate people on what they can do to defend, protect and promote traditional, biblical values,” decried the partnership between the Born This Way Foundation and Office Depot. The organization was upset that Office Depot was selling a line of back-to-school items with the Foundation’s messages on them and donating 25 percent of the sales