Monopolies and Magnolias (Audio Edition)

Five seasons of ‘Fixer Upper’ on HGTV allowed Chip and Joanna Gaines to reach an untapped audience. The next step, developing product lines, cookbooks, restaurants, and a magazine specifically for that audience, is a page right out of the linear commerce playbook.

What about audiences with different social capital? What about plumbers in Detroit? What about school teachers in Arkansas? What about the elderly in New Orleans? What about veterans in Miami?