added by sari · updated 2y ago
Monetizing Innovation
Monetizing Innovation: How Smart Companies Design the Product Around the Price
The most successful product innovators we know start by determining what the customer values and what they are willing to pay, and then they design the products around these inputs and have a clear monetization strategy that they follow through with.
from Monetizing Innovation: How Smart Companies Design the Product Around the Price by Georg Tacke
- As Mark Bonchek highlights in his widely popular Harvard essay:“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Don’t sell a product, sell a whole new way of thinking.”
from From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework by Sari Azout
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