Monetizing Innovation

Jobs to Be Done

Anthony W. Ulwick • 1 highlight

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Competing Against Luck: The Story of Innovation and Customer Choice

Taddy Hall

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough ... (Marketing/Sales/Advertising & Promotion)

Anthony Ulwick

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The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Rafi Mohammed

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High-Profit Selling: Win the Sale Without Compromising on Price

Mark Hunter

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