Modern Suppliers

If you zoom far enough out, is it possible that software companies in the future are either suppliers or marketing businesses?

Leverage software to lower the barriers of entry for new companies and markets to emerge.

Why are we building this instead of using suppliers?

Aligned incentives with their customers. They usually have a “pay per use” pricing model with the ability to scale operations ‘infinitely.’

Every company should be asking:

Suppliers focus specifically on certain elements of a business, while marketing companies are focused solely on captivating and nurturing an audience and community.

Which aspects of our business need to be built in-house?

Modern suppliers typically have one or more of these characteristics:

Provide tooling that is difficult and resource-intensive to be built and managed in-house. This tooling is often a fixed cost and outside of a company’s core thesis.