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Mission → Vision → Strategy → Goals → Roadmap → Task
Here are some high-level examples of strategies:
- Tesla: Build a high-priced sports car → Use that revenue to build an affordable car → Use that revenue to build an even more affordable car → While doing so, also provide zero-emission electric power
- Uber: Launch Uber Black → Bring prices down by launching UberX → Bring prices down by launching Uber Po
Lenny Rachitsky • Mission → Vision → Strategy → Goals → Roadmap → Task
Vision: What does the world (or your product) look like when you’ve achieved your mission?
- Microsoft: “A computer on every desk and in every home.”
- Alzheimer’s Association: “A world without Alzheimer’s disease.”
- Teach for America: “One day, all children in this nation will have the opportunity to attain an excellent education.”
- Tesla: “Create the mo
Lenny Rachitsky • Mission → Vision → Strategy → Goals → Roadmap → Task
Some examples of great missions:
- Tesla: “Accelerate the world’s transition to sustainable energy.”
- TED: “Spread ideas.”
- Stripe: “Increase the GDP of the internet.”
- IKEA: “Create a better everyday life for the many people.”
- Patagonia: “Use business to inspire and implement solutions to the environmental crisis.”
- Slack: “Make work life simpler, more pleasa