A well-defined goal has the following elements: Intent: What are the specific results you want to see for your efforts? Baseline: What points of reference can you use to compare your progress with where you are today? Progress: How will you measure movement towards or away from your goal?

There are two kinds of goals: binary tasks (for example, “pilot a low-code local payment method for our checkout product”) and ongoing metrics (“grow share of non-card pay-in volume by 20 percent”). And, as with your mission, it’s ideal for company goals to replicate down from the division to the team to the individual.

Any organization, in order to survive and achieve success, must have a sound set of beliefs on which it premises all its policies and actions.