Minions and Gen Z Characteristics

Gen Z is the queerest generation in history: It’s stunning to watch the speed with which norms are changing. Gender, masculinity, and sexuality are each becoming more fluid, more complex, more multi-faceted.

As the queer community swells in both size and vibrancy, new businesses are emerging to serve the community. Millions of people who felt overlo... See more

With Gen Z, we're seeing a shift away from conspicuous consumption to conspicuous participation. Fashion brands are becoming a critical part of social movements, serving as a form of expression. LGBTQI+ issues are becoming increasingly mainstream, partially driven by a more fluid conception of gender amongst the young. A recent survey found that 52... See more

One of the ironies of Gen Z’s passion for climate advocacy is Gen Z’s simultaneous love for fast fashion. Namely, the rise of SHEIN sits in stark contrast to professed values. But consumers will always value convenience and affordability above all. An offshoot of fast fashion’s popularity is that overstock and secondhand are major categories for su... See more