Stop tinkering: https://t.co/hzAOMHeej1

So here are my new rules:

• Keep it simple, make it fun.


• Start before you're ready.


• Done is better than perfect.


• Run it as a 30- or 90-day experiment. Get feedback. See what works, and what doesn't.


• If you want to, do it again. Only better.

As you experiment, keep checking in, and asking questions:

• Is this working?


• Am I enjoying it?


• Is it helping or

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