Over the next five years, one of the biggest movements in Media will be the crosswinds from major Creator brands moving to Trad TV and major mainstream studios moving into Creator formats. The merger of streaming and social video will create a market for Vertical TV: Premium entertainment in a social video format.

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Millennials are reaching middle age while Gen Z are becoming our managers, teachers, cops, and business owners. As they do, their behaviors become our societal norms.

TV is not being replaced by streaming, it’s being being replaced by the combination of streaming

and

social video.

This decade, between time and revenue, streaming has not come close to replacing what television has lost. With consumers under 45, this century, television as a whole (streaming plus Trad TV) has lost at least 50% share of voice, nearly all of it to social media.