Lakoff reminds us that metaphors are the fundamental building blocks we use to make sense of our world and provide a framework for acting in the world

Metaphors are (metaphorically) woven into the fabric of our language and thought, shaping how we grasp and articulate abstract concepts. We should therefore feel free to prudently explore alternative metaphors and judge whether they perform better. A collective effort to notice and change the metaphors we use has enormous potential to reduce... See more