Metaphors We Live By

The heart of metaphor is inference. Conceptual metaphor allows inferences in sensory-motor domains (e.g., domains of space and objects) to be used to draw inferences about other domains (e.g., domains of subjective judgment, with concepts like intimacy, emotions, justice, and so on). Because we reason in terms of metaphor, the metaphors we use det

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Metaphors are (metaphorically) woven into the fabric of our language and thought, shaping how we grasp and articulate abstract concepts. We should therefore feel free to prudently explore alternative metaphors and judge whether they perform better. A collective effort to notice and change the metaphors we use has enormous potential to reduce indivi... See more