Meta unspools Threads

“It's not nearly as hard to get a bunch of people to try something as it to build something a bunch of people want to keep using over time,” Mosseri said.

It’s an almost unthinkable reversal from Meta’s extremely lucrative walled-garden strategy, which it has employed for its entire history as a company. But Mosseri told me that decentralization is the future of social networks — even if it means that someday a disgruntled Threads user will be able to take the following they build in the app to anoth... See more