updated 1y ago
Meta unspools Threads
- Challengers like Meta’s Threads don’t seem like drop-in replacements for Twitter — especially since Threads head Adam Mosseri keeps saying his team will not “encourage” news on the platform. That makes Threads a comparatively tamer experience than the chaos that drove Twitter to its height. “Threads is to Twitter as methadone is to heroin,” says Kl... See more
Peter Hagen added
- Threads looks like Twitter, but is in fact a very different product: Threads is solidly planted in the upper right. When you log onto the app for the first time, your feed is populated by the algorithm; there is some context given by whom you follow on Instagram, but Meta seems aware that accounts you might want to look at may be different than acc... See more
from Threads and the Social/Communications Map – Stratechery by Ben Thompson by stratechery.com
- I think success will be creating a vibrant community, particularly of creators, because I do think this sort of public space is really, even more than most other types of social networks, a place where a small number of people produce most of the content that most everyone consumes. So I think it’s really about creators more than it is about averag... See more
from Threads and the Social/Communications Map – Stratechery by Ben Thompson by stratechery.com
interesting comment by Adam Mosseri (head of instagram/threads) - Meta is clearly doubling down on a small percentage of large creators creating content to entertain the masses. This is entertainment media, not social media.