He offers a hopeful look at the promise of metaverse communities but also pulls no punches talking about the ways in which craven actors threaten to bring the whole experiment down.
Back then, people saw those brand failures and concluded that the metaverse isn’t real or ready for primetime. I fear that might happen again. But the problem is not the users. It’s these companies not meeting these metaverse communities halfway. They’re bumbling their way into the community instead of finding ways to fit inside the community and m... See more