Merchants of Truth: The Business of News and the Fight for Facts

The goal of cognition was not to be right, but to make something interesting, provocative, and original,” he wrote. “When I played the game of right and wrong at school, I always lost. But when I built something evocative in the studio, adults would stare in wonder and admiration

Facebook was the arbiter of importance and was unabashedly social. Its prescriptions were based on the preference for personally relevant material over material with global relevance.