Member Brief: DTC’s Second Life

When our new dryer’s electrical power singed the dryer sheet and caught fire, I was fortunate enough to prevent any further trouble. But I found that the easy part was over with the damage caused to our basement. The harder part was dealing with an antiquated system of supply chain, service, and logistics. The longer Americans are sheltered in plac... See more

Advertising spend is down, non-essential affiliate marketing is on life support, subscription strategies are nascent, and direct-to-consumer commerce is a rarity. Media is being forced to evolve, once more. And so are brands.

It’s acquisition vehicles like Mavely, BrandBox, DTX Company’s Unbox, and Showfields that may influence this shift in the agency business model by providing meaningful opportunities for CAC diversification. And if so, the DTC era may finally begin to solve its profitability problem. This could be the first step towards improving valuation multiples... See more