added by sari · updated 2y ago
MEMBER BRIEF: ALLBIRDS AND ADIDAS
- New brands need ways to bootstrap early demand and build loyalty without spending all of their money on Facebook and Google ads. A new DTC sneaker brand might bundle NFTs with online sneaker purchases that are more rare the earlier you are, or even show off your customer number. The Allbirds #1 NFT would be a weird, cool status signifier among cert... See more
from Nifty Corporates by Packy McCormick
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'Allbirds is an outlier': Why VC-backed direct-to-consumer brands are hitting a wall
by Danny Parisi
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- “Amazon is designed to commoditize products to the lowest common denominator of what they stand for,” Joey Zwillinger, Allbirds’s co-founder
from Can Shopify Compete With Amazon Without Becoming Amazon? (Published 2020) by Yiren Lu
sari added