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MEMBER BRIEF: ALLBIRDS AND ADIDAS
There’s a lot going on here at once: The materials, their recyclability, the impact that has on design, aesthetics, and performance, the “circular” concept, the pricing, the idea of renting shoes vs. owning them, the direct consumer relationship vs. buying from a local store, and of course, the subscription business model.
Dan Frommer • Would you subscribe to these shoes?
Unlike its previous shoes, the company says Cyclon is 100% recyclable, made largely with a bio-polymer derived from castor beans. Also unlike its previous shoes, you won’t be able to buy Cyclon — you can only subscribe to them as a $30 monthly service.
Dan Frommer • Would you subscribe to these shoes?
For example, fast fashion has become a problem in recent years. So companies have begun creating “tomorrow’s solution” with responsible manufacturing practices, sustainable materials use, and business models that promote a circular economy.