Rose’s Newsletter | Rose James | Substack

Nesslabs offers a cheap one year subscription and keeps her content from her newsletter articles free.

Substack identified a business model (subscriptions) that aligns reader, writer, and company incentives.

By offering a seamlessly integrated email, payment integration (Stripe is a big part of all these revolutions), and no-design-needed opinionated web presentation, Substack managed to basically resurrect a zombie category of text media that hadn’t really existed in this kind of pure form since the 90s.

Newsletters go back at least as far as the Middle Ages, but these days, with full-time jobs at stable media companies evaporating—between the 2008 recession and 2019, newsroom employment dropped by 23 percent—Substack offers an appealing alternative.

“Content innovation grows audiences, and distribution innovation creates enterprise value.”