Marketing to the 50+ crowd: A booming opportunity

As I said in the previous point, there’s an increasing number of people who are aged 55+, who are still working (especially that in many societies we’ll work longer), have money to spend, are fit/healthy and who have specific needs. This is why I think models like Wisr (a marketplace for senior talents listed on the landscape) or a Peloton for... See more

Long overlooked, seniors are now increasingly comfortable using the web and deeply engaged on social platforms.