Meet RUKA: The Hair Brand Creating Personalised Extensions To Match Black Women’s Hair Textures

* RaaS: Offering resale-as-a-service for brands like Everlane and Madewell. They helps merchants monetize returns. As e-commerce grows, so will this channel.

On Instagram, Olaplex has long defended its reputation for quality via a robust network of affiliated stylists. But the brand has taken over TikTok with a different approach, owing its prominence largely to organic endorsements from amateur beauty and lifestyle creators. In contrast to Instagram content from haircare professionals, which tends to f... See more