Meet Me in the Metaverse

"The emergence of the metaverse as a computer-generated scaled shared space means that there will be a whole new (virtual) world where we can express ourselves and potentially introduce a different version of who we are all while playing together, learning together, creating together and more. Essentially, we think of the metaverse as the next glob... See more

But crucially, the Metaverse will also lead to the establishment of many new entertainment franchises and consumer-facing brands. This is because new access technologies do more than shift how consumers access content. They change the content itself.

'- The Metaverse is coming; trends indicate our direction of travel. Our next great milestone as a networked species awaits us: 7B digital souls with the option to exist almost exclusively online and participate in a virtual economy with societal impact.

Thus my definition: the Metaverse is the set of experiences that are completely online, and thus defined by their malleability and scalability, which is to say that the Metaverse is already here. Sure, today’s experience is largely denominated by text and 2D, but video is already a major medium, first in the form of entertainment and now a vital to... See more

What is a metaverse company?A fundamental aspect of the metaverse is interoperability, which will allow it not to be a platform dominated by a few companies but will be the sum of interconnected spaces where we can move freely from one to another. In addition, it contains a full-fledged economy and encompasses the physical and virtual worlds, which... See more

Throughout this primer, the Metaverse has been positioned as both a successor state to the mobile internet, as well as a platform for human leisure, labor, and existence at large. The success of this vision depends on whether the Metaverse has a thriving economy.