Understanding Media: The Extensions of Man

Exploring the relationship between media and society, it argues that the medium itself shapes human interactions and cultural structures, often overpowering content and leading to profound social consequences.

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Each medium, like language itself, makes possible a unique mode of discourse by providing a new orientation for thought, for expression, for sensibility.

Neil Postman • Amusing Ourselves to Death: Public Discourse in the Age of Show Business

Understanding Media

Marshall McLuhan

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Central to McLuhan's theory is the idea that all media, from the phonetic alphabet to the automobile, are extensions of human faculties. "Any extension, whether of skin, hand, or foot, affects the whole psychic and social complex,"

Neil Postman • Amusing Ourselves to Death: Public Discourse in the Age of Show Business

Understanding Media

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